Biyra guide
A one-week listing marketing plan built around video
Launch a listing in a week by making the core assets once, the photos and a walkthrough video in horizontal and vertical versions, then posting a different cut each day. With an AI walkthrough tool the video is ready the day the photos are, so you can launch with it rather than adding it later.
Day 1: assets
Get the professional photos, stage empty rooms if needed and label them, then create a 45-second horizontal walkthrough and a 15 to 30 second vertical version.
Day 2: go live
Publish the listing with the horizontal video in the MLS virtual tour field. Post the vertical video as a just listed Reel and TikTok, and email your database.
Days 3 to 5: keep it visible
- Day 3: a feature spotlight on the best room.
- Day 4: neighbourhood or lifestyle post.
- Day 5: open house invitation with date and time on screen.
Days 6 and 7: open house and follow-up
Share the walkthrough with open house visitors and online enquiries so they can rewatch it. Track which posts brought messages and showings, not just views, and do more of what worked.
Put your photos to work.
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