Biyra guide
Real estate marketing statistics for 2026, with sources
The most reliable figures on listing marketing come from NAR and Zillow research. In NAR’s 2025 Profile of Home Buyers and Sellers, 52% of buyers found the home they bought on the internet and 81% of buyers who searched online rated photos very useful. Several widely shared video statistics have no traceable source, so we list those too.
How buyers search
- 52% of buyers found the home they purchased on the internet (NAR 2025 Profile of Home Buyers and Sellers).
- 81% of buyers who used the internet rated photos very useful; 38% said the same of virtual tours and 29% of videos (same report).
- 70% of buyers used a mobile device or tablet in their search (same report).
- Prospective buyers ranked a floor plan, high-resolution photos and a 3D tour as more important listing features than video (Zillow Consumer Housing Trends, 2025).
Staging
- 83% of buyers’ agents said staging made it easier for a buyer to visualize the property as a future home (NAR 2025 Profile of Home Staging).
- The median spend on staging with a professional service was $1,500 (same report).
- Buyers’ agents rated photos (73%), physical staging (57%), videos (48%) and virtual tours (43%) as more important or much more important to their clients (same report).
Agents and technology
- 75% of REALTORS® use social media, and it is their top lead-generating technology (NAR 2025 Technology Survey).
- 20% of REALTORS® use AI daily and 22% weekly, while 32% have not tried it (same survey).
Claims to avoid
Some figures circulate widely without a traceable study. We could not find a primary source for “listings with video get 403% more inquiries”, and the often-quoted “14% faster” figure refers to Zillow 3D tours in 2021, not video. A 2024 Harvard Business School working paper on 75,000 Los Angeles sales found no significant price effect from virtual tours once photos and descriptions were accounted for. Video helps attention and convenience; be careful about promising it raises the sale price.
Sources
Rules and figures change. Check the current version at the source before relying on them; this guide is general information, not legal advice.
Put your photos to work.
Explore the Biyra preview and current credit estimates. Choose the tool that fits your listing.
Create your account